Nowadays, having an online presence is more than necessary, for either big or small restaurants.
But we have to admit that there is too many websites not good enough for us as a potential customer, to find all the information we were looking for in the first place.
So I have found an article that gives 10 interesting tips to ameliorate restaurants' websites. I am going to explain some of the most relevant advices:
DISPLAY CONTACTS DETAILS CLEARLY:
be honest, how many of us have already tried to find a restaurant phone number, without getting it in less than 3minutes? Why so many website make people searching too hard for it? The idea is to display it on the header-block on every pages of the website.
SHOW MENUS IN TEXT FORMAT:
and please, avoid PDFs! we are all living in a mobile era, and it has to be simpler than downloading I don't know how many pages just to have a look at the menu, moreover, PDF, flash animations, and all the too sophisticated presentations are not easy to read on a Smartphone. the best way is to be simple, and efficient, people just want to read the menu before making their choice!!
SHOW SOME REVIEWS ON THE WEBSITE:
it can be reassuring for customer to read a couple of positive press release or reviews, so don(t hesitate to add it accessible on the website! and if the restaurant don't have any review to sow, there is no shame, but why not allowing customer to add their own rating and thoughts about the restaurant ?
PUT SOME QUALITY PHOTOS:
It is better not to have pictures than to show a bad-low quality photo, that might give a bad impression of the restaurant! people can be very influenced by a pretty picture of the dinning room, or a delicious dish.
OFFER CUSTOMERS THE OPPORTUNITY TO BOOK ONLINE:
why not let interested future clients book online? since they are on the restaurant website, and in most of the case have already decided whether they will attend a visit or not, it can be clever to attract them by a booking-online system!
I though that it was relevant, because indeed, the online presence is underestimated by most of the restaurant, and they should use the Web as a key to success!!
I hope that you readers found it as interesting as me, and thanx for your time!!! ;)
Very interesting point about the bad advertising some restaurants make with their website. Sometimes a very nice restaurant can be turned into a low quality and service place to go because of their website. Marketing staff should show the best of their restaurant otherwise they would loose their clientele. Giving them advices to improve their website can help them to keep their customers and also to gain new customers because the website allow people to have a first impression of the place where they want to go.
RépondreSupprimerThis is a really interesting article !!! and I totally agree with author about displaying contact details clearly.
RépondreSupprimerFrom my personal experience I have noticed that whenever I wanted to research for restaurants on the internet, the result would sometimes fall short of my expectations.
In my opinion the improvement of the restaurant's websites would help them through their promotion and would be highly beneficial for their future customer's research!