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mercredi 9 février 2011
samedi 5 février 2011
dimanche 30 janvier 2011
What Road-Warriors want in hotels?
The article of today talks about the businessmen stays, and the features they may want. The author talks about road warriors, representing the always-on-the-road businessmen.
the article states what this specific segment is really looking for when they arrive for a week night in the Hotel. And we can read that many hoteliers think that a bed and a bathroom are enough.
But we must not underestimate their needs, it is not because they arrive late, and leave early that they don't want to have special features!
A representative of Best Western Hotels has well understood the stakes. And I agree with what she says.
It is normal and obvious today to provide automatically a High-Speed Wifi access, breakfasts facilities, but also a Parking, a TV channels program, the seep timer on the remote..
There is an other thing that will seduce businessmen, that almost spend 300 nights per year in hotels : is to have a microwave, cutlery, a plate and a glass.. without being an apart-hotel, provide their business guests these things can change their life because they will feel like doing something normal, something they would do in a normal life!
I think that businessmen take what they are given without always shilly-shallying, but that Hoteliers should be more comprehensive, and provide them tho more amenities they can in order to reduce the prejudice of "not being at home".
the article states what this specific segment is really looking for when they arrive for a week night in the Hotel. And we can read that many hoteliers think that a bed and a bathroom are enough.
But we must not underestimate their needs, it is not because they arrive late, and leave early that they don't want to have special features!
A representative of Best Western Hotels has well understood the stakes. And I agree with what she says.
It is normal and obvious today to provide automatically a High-Speed Wifi access, breakfasts facilities, but also a Parking, a TV channels program, the seep timer on the remote..
There is an other thing that will seduce businessmen, that almost spend 300 nights per year in hotels : is to have a microwave, cutlery, a plate and a glass.. without being an apart-hotel, provide their business guests these things can change their life because they will feel like doing something normal, something they would do in a normal life!
I think that businessmen take what they are given without always shilly-shallying, but that Hoteliers should be more comprehensive, and provide them tho more amenities they can in order to reduce the prejudice of "not being at home".
vendredi 21 janvier 2011
OpinionWell, another free resource for tracking your hotel’s reputation online
I have just read about that new tool, OpinionWell, which is a very interesting tool to observe your online reputation as a Hotel, or a customer.
Since we are studying digital marketing in hospitality, I though that it was appropriate to share with you reader my founding.
So Opinionwell is a specific search engine that uses semantic analysis and opinion mining technologies to extract consumer preference data from hotel reviews. It is more targeted than a regular reviews website.
It aggregates and analyzes hotel reviews from across the Web to give in-depth and unbiased hotel recommendations.
OpinionWell is the first travel website to provide a hotel review keyword cloud, which highlights what people are talking about - good features, problem areas, and common complaints.
It also allows users to ask questions and post comments for each of the 40,000 hotels in its database. So far it is only accurate for Hotels in the USA, but I am certain that such a website will be soon existing in Europe.
The main advantage for hoteliers is that for a fee, they can check exactly what is mainly said about them, so they can monitor their online reputation. So now I am just hoping that Hoteliers will use these new tools wittingly!
Thank you for your time,
Alia
samedi 15 janvier 2011
Almighty Tripadvisor
I want to show you today what Tripadvisor has done to be even more efficient and reliable.
Tripadvisor has added in its website a flight ratting system, when looking for a flight.
It is based on the following criteria:
Tripadvisor has added in its website a flight ratting system, when looking for a flight.
It is based on the following criteria:
- Baggage Handling - do the luggages get often lost in the shuffle, or will they arrive smoothly at their destination?
- Check-in Experience - Is check-in a 2minutes dill or a daunting experience?
- In-Flight Amenities - Can travellers expect seatback entertainment and in-flight Wi-Fi or hours of checking their watch?
- In-Flight Service - Is flight staff friendly and attentive or rude and neglectful?
- Punctuality - Are flights often on time or delayed?
- Reasonableness of Fees - Does the airline make fees clear and reasonable or do they add a though hidden cost to the price of a ticket, as 10 bucks for a small bottle of water?
- Seat Comfort - Can travellers expect a comfy ride or will they arrive with aches and pains everywhere?
- Value - Is the total flight cost worth the value of this?
Each one of these criteria is rated by travelers themselves, on a scale from one to five.
It is an great tool in terms of customer relationship management, and it offers transparency because there is apart from the rating system, the possibility to add regular comments.
I think that Tripadvisor strives to give customers and advisors for their site, as much information as possible, so they can do their choice avoiding disappointment or mistake.
The other effect of this is that major airline companies will feel watched, so it reenforce again the customers' rights. If a company has a very bad rating, it will give her the opportunity to progress.
I hope that you find this article as interesting as me, thank you for reading it!
mercredi 12 janvier 2011
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